Vision & Strategy
Our vision is that Aberystwyth will retain its cultural heritage and identity as a special place within Ceredigion and Wales to live, study, do business and visit whilst embracing change where needed.

The Place Plan seeks to:
Maintain and promote the area’s cultural heritage and the Welsh Language.
Make the town a safe and attractive place to live.
Continue to develop Aberystwyth as a major and high-quality tourism destination.
Promote business growth and enhanced employment opportunities.
Improve the availability of quality housing for all.
Retain and improve services for the benefit of the town and the wider community.
Focal Points
Promenade
The sea and sunsets, dolphins, kicking the bar, bandstand.
Harbour
And the rivers Rheidol and Ystwyth.
Castle And whispering wall
The National Library
Constitution Hill, Cliff Railway and views
Penglais Woods and bluebells
Vale of Rheidol railway
Llanbadarn Church
Parks and playgrounds
Town Centre
The Old Town
Conservation area near the castle.
Plascrug Avenue
tHE Pier and the starlings
Old College
Pen Dinas hill fort
Victorian sea paddling pool
Doorway and old post office mosaics
War memorial sculptures (Mario Rutelli)
Castle grounds and Powell St.